For those of us in the United States, the days after Thanksgiving mean eating mountains of leftovers, traveling back home and getting out the holiday decorations. Many of us eagerly await Black Friday and Cyber Monday to buy presents for the approaching holidays. This year, we invite you to encourage your friends and families to participate in Giving Tuesday today by spreading the word or making a donation to help find life-improving therapies and a cure for A-T.
Giving Tuesday falls annually on the Tuesday after Thanksgiving and is a global day of generosity. Importantly, it is also one of the A-T Children’s Project’s largest fundraising days of the year thanks to the work of grassroots fundraisers like you reaching out to supporters and asking them to give. Forwarding the research update we email out is an easy way to fundraise on Giving Tuesday that won’t take over your Thanksgiving break!
Yesterday, we sent out an email (see the content of the email here) sharing several research updates and asking for our supporters to give for Giving Tuesday. We hope you will forward the email on to your friends and family so they can see the impact of their support! In your email, we recommend mentioning the following:
- Match: We are thrilled that an anonymous donor is once again matching Giving Tuesday donations. Research has shown that 84% of donors say they are more likely to give if there is a match.* With that in mind, be sure to mention this to your supporters.
- Link to donate: It’s important to include the link to donate again for easy access – https://www.atcp.org/giving-tuesday/
- Consider setting an example: If you are planning on making a donation to the A-TCP for Giving Tuesday, it can be effective to mention this in your outreach. Consider including a line such as, “Join my family in supporting the A-T Children’s Project” or “We are kicking the fundraising off with a donation of our own.”
Below is an example introduction you could use when forwarding along the A-TCP email. We recommend editing it to make it your own and add some personal touches about your family.
We are excited to share with you the great news coming from the A-T Children’s Project regarding their remarkable progress in the last few months. These research initiatives make the world shine a little brighter for families like ours in anticipation of life-improving therapies and a cure for A-T that we know are in the near future.
We hope you will consider [joining us in] making a donation to the A-T Children’s Project at atcp.org/giving-tuesday this Giving Tuesday – all donations will be matched! – and give our family the gift of hope.
Thank you for taking part in this global day of generosity. Grassroots fundraisers are the lifeblood of the A-T Children’s Project and we could not be more grateful for your hard work. Your efforts truly make a difference! Please reach out to us at firstname.lastname@example.org or 954-481-6611 to discuss how we can support your fundraising.